The year 2024 marks Escarmat’s 30th anniversary. Escarmat, a manufacturer of electrical and automation cabinets, was founded in 1994, and since then, the company has grown steadily. Today, Escarmat operates from two locations and has 120 employees.
Escarmat is celebrating its anniversary with various activities. The celebratory year will be visible within the company, as well as in external marketing communications and events. This year, the focus will particularly highlight the company’s history and its personnel.
The most prominent change for Escarmat is the rebranding and change of the logo. The company’s old logo has been in use since the 1990s, so the anniversary presents a great opportunity to update the brand.
– We are a renewing and forward-looking company. We possess high-level expertise, so we want our outward appearance to truly reflect who we are. The brand image must correspond to the company’s operations, says CEO and co-owner Kari Olkinuora.
The new brand look and logo will be immediately put into use.
The anniversary marks a significant milestone for Escarmat and its staff. Escarmat’s co-owners, Kari Olkinuora and Mikael Mäkinen, continue their work at Escarmat. They express pride in the 30-year-old company but emphasize that success hasn’t come on its own.
– The success of the company doesn’t solely depend on the owners but also on the customers and the people. The secret to our longevity lies in great customers and all those individuals who have worked at Escarmat over the years. We’ve managed to maintain the trust of our customers. Each Escarmat member has contributed and will continue to contribute towards this, sums up Olkinuora.
Escarmat’s new corporate symbol consists of a mark and a wordmark. The logo was entirely redesigned to make the difference from the old one evident.
The departure idea and design language are propelled by electrical energy. This notion was transformed into a more symbolic representation and amalgamated. The symbol combines the angularity and toughness of the industry with roundness and humanity, the Escarmat family.
The graphic elements support and reinforce the company’s ideology and are a crucial part of its visual identity. In the graphic elements, the plus signs represent a positive employer and workplace, while the arrows signify looking forward.
The red color in the corporate symbol pays homage to the company’s history and the old logo.
Watch the video about new logo below!